How does a formal outline differ from a working outline?

A) It lists every resource the speaker checked in preparing the speech.
B) It makes use of letters and numbers.
C) It follows established conventions of outlining.
D) It is complete in every detail.


C

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. On many TV shows, publicists are portrayed as manipulative and unethical, which requires PR professionals to counter this stereotype by educating clients about the value of PR. 2. A college student who is studying to become a PR professional would be able to join the PRSA, while a person who is already working as a PR professional could join the PRSSA. 3. The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” 4. Advertising relies on earned media, while public relations relies on paid media. 5. Corporate social responsibility is a voluntary action implemented by organizations that often improves an organization’s reputation with customers.

Communication & Mass Media

Argument by cause links two objects or concepts and asserts that what is true of one will be true of the

other. Indicate whether the statement is true or false

Communication & Mass Media

During an interview, the interviewer casually asks Bella if she likes soccer. Upon replying she does, the pair spend 15minutes discussing the latest events in the world of soccer. What type of strategy did the interviewer use?

a. Establishing a rapport b. Clarifying the interview goal c. Processing the interview d. Conveying task messages

Communication & Mass Media

For ______, you want to create a broader sense of what to do when the time comes to act.

A. immediate action items B. delayed action items C. informational items D. persuasive items

Communication & Mass Media