What was the outcome of the Mattel/MGA litigation?
a. Mattel was awarded profits from MGA's sale of the Bratz doll
b. Neither side was awarded damages because it was unclear when and how the Bratz dolls had been developed
c. MGA was awarded damages because Mattel took the Bratz doll from its ideas and former employees
d. None of the above
.D
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Crowdsourcing differs from mass collaboration in that crowdsourcing initiatives ________
A) use collaborative web sites and wikis B) yield results very slowly C) facilitate an information-sharing environment D) have a specific purpose or problem to solve E) are open-source projects
When reading the Cash Outflows from Operating Activities portion of the statement of cash flows, you would expect to find which of the following? I. Payments to suppliers II. Payments to customers III. Payments to employees IV. Payments of interest V. Payments for income taxes VI. Other operating payments ?
A) I, II, III, and V B) I, III, IV, and VI C) I, II, III, IV, V, and VI D) I, III, IV, VI, and V
When failure occurs because an organization tries to be on the technological leading edge, observers call it the _____.
Fill in the blank(s) with the appropriate word(s).
The boom in online, mobile, and social media has created a new set of social and ethical issues for companies. Their greatest concern involves ________
A) failure to provide value-priced products for online customers B) protecting the privacy of knowing and unknowing customers C) providing too many alternative products online which confuses customers D) rarely following the marketing orientation when devising promotional offers online E) failing to reach their target customers through online marketing