The pricing component of the global marketing mix is:
A. the same in domestic and foreign markets
B. fairly simplistic due to the strength of the U.S. dollar abroad
C. the easiest element to implement successfully
D. complicated by product penetration strategies
E. a complex matter due to tariffs, exchange rates, and government regulations
Answer: E
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a. $6,000; b. $5,800; c. $600; d. $580; e. $200
Which is NOT true about the electrical charges of elements?
A. An atom is neutral when the positive and negative charges balance. B. In an atom, the number of protons and neutrons must be equal. C. Protons carry a positive charge. D. Neutrons have no electrical charge.
An example of a period cost is
a. advertising costs. b. indirect materials. c. product design costs. d. direct materials.
You want to advertise your new product. You want good mass marketing coverage and low cost per exposure. You also want to combine sight, sound, and motion and make the advertisement appealing to the senses
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