If you were to produce a TV ad for laundry detergent, you could make a white T-shirt
look whiter by placing it
a. on any background that is illuminated by bright sunlight.
b. next to another white T-shirt that is placed on a darker background.
c. on a gray background.
d. on a very bright white background.
e. next to a another white T-shirt that is placed on a lighter background.
c. on a gray background.
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A structure deep in the temporal lobe that plays a key role in memory and related functions is the ______.
A. thalamus B. basil ganglia C. hippocampus D. cerebellum
The tension that occurs when you believe you may have made a bad decision is known as ________
a. postdecision dissonance b. a mental set c. justification of effort d. hindsight bias
Once sound waves have been converted into neural activity, the ___________ carries them to the brain for auditory perception
A) auditory nerve B) basilar membrane C) cochlea D) pinna
Simply presenting a brand to an individual on a large number of occasions might make the individual's attitude toward the brand more positive is known as _____.
A) mere exposure B) the familiarity effect C) positive exposure D) repetitive exposure E) the saturation effect