The Bernie Madoff and Enron Corporation scandals have caused shareholders to be skeptical of organizations' what?

A) philanthropic responsibility
B) public interest
C) financial responsibility
D) environmental responsibility
E) human rights responsibility


Answer: C

Communication & Mass Media

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Second wave feminism is known for being media savvy and media engaged

Indicate whether the statement is true or false

Communication & Mass Media

Media buyers verify circulation claims of printed mass media with

A) Nielsen Online Campaign Ratings. B) Arbitron surveys. C) the Audit Bureau of Circulations. D) BookScan.

Communication & Mass Media

Subscription networks focus on

a. maximizing ratings. b. avoiding reruns. c. maximizing subscriber revenue. d. offering higher sell through rates.

Communication & Mass Media

The purpose of a speech is your goal for the speech, or the __________.

A. main idea of the speech B. basic point the audience should remember C. response desired from the audience D. information the audience should take away from the speech

Communication & Mass Media