What is organization marketing? Explain with the help of an example

Question

What will be an ideal response?

Answer 1

Organizations often carry out activities to "sell" the organization itself. Organization marketing consists of activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization. Both profit and not-for-profit organizations practice organization marketing. Business firms sponsor public relations or corporate image marketing campaigns to market themselves and polish their images. For example, GE's long-running "Imagination at Work" campaign markets the industrial giant as a company whose imaginative products and technologies are making a difference in the world. Consider one recent award-winning TV spot, called "Childlike Imagination." The whimsical ad brings GE's products — from jet engines and diesel locomotives to giant wind turbines and hospital diagnostics machines — to life through the eyes of an amazed young girl whose mom works at GE. GE is "Building, powering, moving, and curing the world." says the company. "Not just imagining. Doing. GE works."