In identifying campaign success indicators, a practitioner must include all of the following, EXCEPT

a. Setspecific objectives
b. Align with the organization's mission
c. Answer the question "how will we know if our work is successful"
d. All of the above.


a

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1.In Burke’s dramatistic analysis, act refers to the action taking place. 2.In Burke’s dramatistic analysis, agency refers to the means by which an action takes place. 3.In Burke’s dramatistic analysis, agent refers to the individual(s) taking action. 4.In Burke’s dramatistic analysis, purpose refers to the reason an act was done. 5.Fantasy theme analysis is an approach to understanding group consciousness and shared values.

Communication & Mass Media

What is the difference between a purpose statement and a central idea?

a. A purpose statement focuses on audience behavior, while a central idea focuses on the content of the speech. b. A central idea guides your decisions and choices as you prepare your speech, whereas a purpose statement becomes part of your final speech. c. A central idea focuses on the speaker's behavior, whereas a purpose statement focuses on the audience's behavior. d. A purpose statement focuses on the content of the speech, while a central idea focuses on audience behavior.

Communication & Mass Media

You should state your main points simply

Indicate whether the statement is true or false

Communication & Mass Media

Some people overestimate and other people underestimate the effect the mass media have on them. These are examples of faulty uses of:

a. deduction b. induction c. analysis d. grouping

Communication & Mass Media