Explain why language can be particularly vexing to advertisers.
What will be an ideal response?
Differences in language, customs, and culture complicate marketers' ability to communicate with customers in various countries. Language can be particularly vexing for advertisers. For example, in the United Kingdom a thong is only a sandal, whereas in the United States it can also be an undergarment. To avoid the potential embarrassment that language confusion can cause, firms spend millions of dollars to develop brand names that have no preexisting meaning in any known language, such as Accenture (a management consulting firm) or Avaya (a subsidiary of Lucent Technologies, formerly Bell Labs).
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Paolo is always coming up with new ideas and seeking funding to explore them. He sees opportunities in the marketplace and wants to be the first person to come up with new products and services that customers want. Paolo, a person who is apt to take initiative and persevere to influence the environment, has a(n) ______ personality.
A. proactive B. emotionally stable C. extroverted D. emotionally intelligent E. self-efficacious
Normally, cash flows from investing activities will start providing cash during which phase of the product life cycle?
a. Introduction b. Growth c. Maturity d. Decline
_____ are goods, such as portable tools and office equipment, which are less expensive and shorter-lived than installations
a. Component parts b. Processed materials c. Raw materials d. Accessory equipment
________ are laws, regulations, and administrative procedures used by states for determining the country of origin of goods
A. Rules of origin B. Anti-dumping codes C. Countervailing measures D. Conformity assessment procedures