Identify the two persuasive routes that are presented in the elaboration likelihood model. Then identify which route will have the longest persuasive effect and briefly explain why. Finally, identify and explain one of the two factors needed to ensure the person will use this route.
What will be an ideal response?
The two persuasive routes are the central or elaborated route and the peripheral route. The elaborated route will have the longest persuasive effect if the audience is motivated and capable of comprehending the message. This is because motivated and able receivers are able to process the strong arguments presented. However, if the central route contains neutral or weak arguments, persuasion is much less likely. The peripheral route should be used only when audience members either are not motivated or are unable to process the strong arguments. This is because the peripheral route only creates a short term effect because there is no substance to the persuasive message.
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Give one example of how framing assumptions help people make decisions about what symbols are used and how these symbols should be interpreted.
What will be an ideal response?
When main ideas can stand alone, because the truth of each does not depend on the others, they are
A) incoherent. B) independent. C) parallel. D) dependent. E) indiscrete.
This theory posits that the media do not tell us what to think, rather, the media tell us what to think about
a. cultivation theory b. uses and gratification theory c. co-cultural theory d. agenda setting theory
Using a title we have screened in class as an example, discuss a motif that contributes to the film in some significant way
In your answer, be sure to define "motif" and explore how that motif is used in this film to develop an idea or convey important story information.