Although words don't mean exactly the same thing to everyone, within a culture many symbols have an agreed-upon range of meanings
Indicate whether the statement is true or false
True
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Describe the key characteristic of excellence theory in communication.
What will be an ideal response?
The __________ model of communication is considered the most accurate and complete
model. Fill in the blanks with correct word
Public relations tactics
A) are specific milestones that measure toward achievement of a goal B) are generalized statements of what you want your plan to achieve C) are the specific actions outlined in a public relations plan D) are the first thing developed in public relations planning E) usually involve creative ideas that don't cost anything to implement
The ________ of your speech is the single most important concept because it is what you want your audience to remember
Fill in the blank(s) with the appropriate word(s).