A cosmetics company is launching a new range of perfumes and hires a popular film actress to endorse its product. The company decides to unveil the actress as the company's brand ambassador during an event where she will endorse the perfumes
What kind of event is the company arranging?
a) Promotional
b) Banquet
c) Reception
d) Convention
a
Communication & Mass Media
You might also like to view...
Why do corporations sponsor various events that are covered by the media?
A) To cut through the media clutter. B) To please company stockholders. C) To establish brand identity. D) A and C only. E) To achieve an immediate return on investment.
Communication & Mass Media
The four models of communication include linear, constructivist, transactional and interactional
Indicate whether the statement is true or false
Communication & Mass Media
Which of the following is not a problem of voice quality?
A. Articulation B. Harshness C. Denasality D. Hoarseness E. Stridency
Communication & Mass Media
Explain the importance of becoming a "unitasker" when writing
What will be an ideal response?
Communication & Mass Media