________ is defined as something unique or special a firm possesses or does that gives it an edge over other firms in a similar industry.
A. Bait-and-switch marketing
B. Switch marketing
C. Marketing stub
D. Competitive advantage
E. Competitor indexing
Answer: D
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Which of the following is true of gimmicks?
a. They can be a fun way to liven up a speech. b. They can help convince the audience. c. They should be used in moderation. d. They do not treat the audience fairly.
The inventory records for Radford Co. reflected the following: Beginning inventory @ May 11500 units @ $4.60First purchase @ May 71600 units @ $4.80Second purchase @ May 171800 units @ $4.90Third purchase @ May 231400 units @ $5.00Sales @ May 314800 units @ $6.50What is the amount of gross margin assuming the FIFO cost flow method?
A. $7700 B. $23,184 C. $9120 D. $7800
Arbitrary marks are real words whose ordinary meaning has something to do with the color or shape of the trademarked product
a. True b. False Indicate whether the statement is true or false
Describe the damage to Nestle's reputation following the decision to market infant formula in third-world countries