Which of the following IS NOT part of a red ocean strategy?
a. beating the competition
b. exploiting existing demand
c. creating uncontested market space
d. making the value/cost trade-off
c. creating uncontested market space
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According to the standard format used by MPR professionals, which of the following should precede the release date statement on a press release?
A) headline B) boilerplate C) sub-headings D) body and lead E) press release label
Outsourcing is simply an extension of the long-standing practice of:
A) subcontracting. B) importing. C) exporting. D) postponement. E) e-procurement.
About half of small businesses are in the production industries.
Answer the following statement true (T) or false (F)
When a corporation’s _____________ are aligned with its business goals, it is easier to ensure that the organization has the necessary resources and capabilities to make a meaningful social or environmental impact.
a. philanthropic activities b. markets c. marketing activities d. budgeting priorities