At Kearns, Inc, the management team has decided to improve its use of marketing measurement. Rachel Brown has been charged with overseeing the process issues related to marketing measurement
Which of the following is Rachel most likely responsible for?
A) assigning sales people to key customers
B) creating the media plan
C) determining a bonus structure for effective use of measurement data
D) assigning members of the IT department to manage the CRM program
E) hiring researchers to analyze data and develop insights
C
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Which of the following statements concerning income tax rate structures is false?
A. Under either a regressive, proportionate, or progressive rate structure, high-income taxpayers pay more dollars of tax than low-income individuals. B. Under a progressive rate structure, the marginal rate and the average rate are equal. C. Under a regressive rate structure, the average rate for low-income individuals is more than the average rate for high-income individuals. D. In theory, a progressive rate structure results in equal economic sacrifice across taxpayers.
In product-oriented promotions, giving away the product free is called sampling
Indicate whether the statement is true or false
Perhaps the biggest drawback of self-regulatory social responsibility programs is:
a. cost b. lack of advertising c. poor management skills d. lack of expertise e. enforcement
Which of the following is INCORRECT regarding zoning?
A) Zoning can be used to regulate private property, but not to "take" it. B) A variance permits an otherwise impermissible use of the property. C) A zoning ordinance needs no reasonable relationship to public health, safety, or morals to be upheld. D) A nonconforming use may be permitted where property was so used prior to adoption of the zoning ordinance.