________ analyze(s) data from a variety of sources, such as retailer scanner data, company shipment data, pricing, media, and promotion spending data, to understand more precisely the effects of specific marketing activities
A) Marketing metrics
B) Marketing-mix models
C) Marketing forecasting
D) Marketing intelligence databases
E) Marketing decision systems
B
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Often, companies form joint ownership ventures to merge their complementary strengths in developing a global marketing opportunity
Indicate whether the statement is true or false
Logitech-Skype AdTechnological advances are difficult to predict. One great advance can replace or substitute for existing products in a relatively short period of time. As shown in the Logitech-Skype ad above, the Logitech Web TV HD camera with Skype connectivity are most likely to replace or substitute for ________.
A. printed books B. TV broadcasts C. online video games D. telephones E. digital video recorders
Companies like Amazon, Apple, Facebook, and Google employ all but ONE of the following offensive actions to complement and supplement the choice of one of the five generic competitive strategies. Which is not an example of an offensive move?
A. pursuing a market share leadership strategy B. creating and deploying company resources to cause rivals to defend themselves C. displaying a strong bias for swift, decisive, and overwhelming actions to overpower D. focusing on building competitive advantages E. employing the element of surprise as opposed to doing what rivals expect and are prepared for
A disadvantage of an iterative development process used in agile project management is that it is difficult to detect defects and problems early.
Answer the following statement true (T) or false (F)