This question contains multiple parts; be sure to answer all of them. First, define and explain strategic control. Next, summarize Bryan Barry's suggestions for keeping strategic planning on track. Finally, suppose you are the owner of a dog-walking service with eight dog-walkers on staff. Explain how you would implement each of Barry's suggestions.
What will be an ideal response?
Strategic control consists of monitoring the execution of strategy and taking corrective action, if necessary. To keep a strategic plan on track, suggests Bryan Barry, you need to do the following:
(1) Engage people. You need to actively engage people in clarifying what your group hopes to accomplish and how you will accomplish it. You will want to make sure that all of your dog walkers show up on time to walk the dogs and that they are courteous to the dog owners.
(2) Keep it simple. Keep your planning simple, unless there's a good reason to make it more complex. As the owner of a dog-walking service, your focus is simple: dogs. You aren't planning to walk cats or attach birds to a string so that they can flap their wings.
(3) Stay focused. Stay focused on the important things. Your focus should be on reliable, quality dog-walking services at a reasonable price.
(4) Keep moving. Keep moving toward your vision of the future, adjusting your plans as you learn what works. For example, you may learn that you can increase your profits by walking multiple dogs at the same time; you may also find ways to offer premium services to your clients (such as dropping dogs off at the groomer's and then picking them up and delivering them home).
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