Eileen, a member of a school fundraising committee, considers the committee chair a friend. Eileen loves supporting the school and readily takes direction from the chair who appreciates Eileen's role in meeting the committee's goals. This friendship is based on __________.

A. association
B. reciprocity
C. attraction
D. receptivity


Answer: D

Communication & Mass Media

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The emergence of television as a national medium and as a fresh obstacle for the expertise in public relations occurred during the

a) 1950s. b) 1960s. c) 1970s. d) 1980s.

Communication & Mass Media

What is most clearly wrong with the following specific purpose:

"Buying a pet"? A) It is not limited to one idea. B) It is too short. C) It is stated as a question. D) It is not concise and carefully worded. E) It is irrelevant.

Communication & Mass Media

Because of our culture?s reliance on visual learning, the number of ________ in this country is

increasing at an rapid rate. A) illiterates B) TV sets C) information servers D) professionals with good communication skills

Communication & Mass Media

A discussant says that taxing the wealthiest citizens at a higher rate than other taxpayers is a poor idea because proponents of that idea are "radical liberals." That is an example of the logical fallacy called a(n) ________ attack.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media