Explain how individuals can use the three artistic proofs in their rhetoric and give examples of each

Question

Please provide the best answer for the best statement.

Answer 1

Answer: The three artistic proofs are ethos, pathos, and logos. Aristotle emphasized that rhetors create ethos, or a sense of their character, by displaying to their audience good sense, moral character, and goodwill. He also included family background, attractiveness, and athletic ability as valuable assets in persuasion through ethos. For example, advertising commonly exploits this aspect of ethos, using famous family names, attractive models, and celebrated athletes to promote products. Pathos refers to the rhetorical use of emotions to affect audience decision making. Speakers often use emotion to influence the audience to identify with a particular perspective. For example, in a court case, the prosecuting lawyer may reenact the crime to help the jury see the case from the victim’s point of view. An effective reenactment may influence the jury to emotionally identify, and thus side, with the prosecution rather than the defense. Logos refers to reasoning or argumentation more generally. As an artistic proof, logos refers to how rhetors construct arguments or present evidence so that audiences reach a particular conclusion. For example, a lawyer may use evidence such as fingerprints to build a case and explain how a crime occurred.