________ is promotion that combines education and entertainment to make a more lasting impression upon an audience.
A. Marketing
B. Word-of-mouth marketing
C. Edutainment
D. Cause-related marketing
Answer: C
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Who plays a key role in LMX?
a. mostly leaders b. mostly followers c. leaders and followers d. Both play a role, but context is most important.
Which of the following statements regarding intangible assets is NOT correct?
a. Intangible assets represent long-term rights and privileges of a nonphysical nature. b. Intangible assets should be amortized over a period not to exceed 40 years. c. Intangible assets must be tested regularly to determine if their value has been impaired. d. A trademark is an example of an intangible asset.
Craig's Snowboards uses the perpetual inventory system and the gross method of accounting for sales, and had the following sales transactions during June: June 2Sold merchandise to General Sports Store on credit for $4,800, terms 1/15, n/60. The items sold had a cost of $2,700.June 4General Sports Store returned merchandise that had a selling price of $200. The cost of the merchandise returned was $110.June 13General Sports Store paid for the merchandise sold on June 2 less the return, taking any appropriate discount earned.Prepare the journal entries that Craig's Snowboards must make to record these transactions.
What will be an ideal response?
All of the following are government sources of information except:
A. census reports B. Hoovers C. export/import authority D. NAICS and SIC