The traditional view of marketing works best in economies with many different types of people, each with individual wants, perceptions, preferences, and buying criteria
Indicate whether the statement is true or false
FALSE
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The best way to persuade an audience to do something is to
A) convince them that their existing motivations are unreasonable. B) change their motivation by suggesting that they are unsophisticated. C) align your message with their existing motivation. D) use scare tactics to describe the consequences of failing to do what you have asked. E) shame them into doing what you want.
Southeastern Company sold merchandise for $4,450 to Northern Company on account. The cost of goods sold was $1,185. Southeastern Company uses a perpetual inventory system and special journals. The $4,450 is recorded as ________.
A) an entry in the general journal B) Accounts Receivable DR, Sales Revenue CR column of the sales journal C) Merchandise Inventory DR column of the purchases journal D) Accounts Receivable CR column of cash receipts journal
Which one of the following theorists was credited with developing the concept of bureaucratic organization?
a. Karl Marx b. Adam Smith c. Max Weber d. Jack Bureaucrat
The FLSA is not the federal minimum wage statute
a. True b. False Indicate whether the statement is true or false