Discuss oral style in detail. What are some ways that the author suggests using words to support oral style in effective presentations?
What will be an ideal response?
Answer: The text defines oral style as the degree to which a communication style resembles that of informal communication as opposed to the more formal style of writing. The author offers many suggestions for how to choose words for a speech, including: use clarity; be economical with your words; use specific terms and numbers, signposts, and short, familiar terms; carefully assess idioms; use vividness, active verbs, strong verbs, figures of speech, imagery, and appropriateness; speak on the appropriate level of formality; avoid unfamiliar terms, slang, and ethnic expressions (generally); use a more personal style, personal pronouns, and questions; create immediacy; use forceful language; eliminate weakeners; vary intensity as appropriate; and avoid bromides and clichés.
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