Personal communications channels derive their effectiveness from individualized presentation and feedback and include direct and interactive marketing, word-of-mouth marketing, and personal selling
Indicate whether the statement is true or false
TRUE
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Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What kind of a pricing is the company depending on?
A) going-rate pricing B) image pricing C) market-skimming pricing D) target pricing E) markup pricing
Upon graduating from college, Kathy announced her plans to enter law school the following fall and to marry Rick in December. Kathy's father was afraid that marriage during her first year in law school might cause her to fall behind in her studies or cause her to drop out of school. He called Kathy and promised her $10,000 if she postponed her wedding until after completion of her first year of
law school. Kathy agreed and postponed the wedding for a year. Kathy successfully completed her first year of law school, but soon thereafter, Kathy's father died. The administrator of her father's estate claimed she was not entitled to the $10,000 because there was no consideration for her father's promise. If Kathy sues the estate, she will probably be A) unsuccessful because her father's death terminated the contract. B) successful, as there was consideration. C) unsuccessful because her father received no benefit. D) unsuccessful because it was merely fatherly advice not to get married during the first year of law school.
The ______ process retains copies of data over extended periods of time in order to meet legal and operational requirements
A. archive B. virtualization C. patching D. backup
Which of the following pricing strategies is used by many e-tailers in order to provide flexibility between buyers and sellers in setting a price?
A) Penetration pricing B) Psychological pricing C) Breakeven pricing D) Fixed pricing E) Dynamic pricing