_______________ provides a personal benefit that ensures continued audience attention

Fill in the blank(s) with correct word


Motivation

Communication & Mass Media

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Audiences can be sub-grouped in many ways, EXCEPT:

a. Behaviors b. Demographic c. Psychographic d. Lifestyles e. All of the above

Communication & Mass Media

"Separating church and state" refers to what idea in journalism?

a. Keeping news stories about religion separate from other stories. b. Advertising items that pertain to a particular story on the same page. c. Avoiding making editorial decisions about news content on the basis of which companies advertise the most. d. None of the above.

Communication & Mass Media

Which is true of an audience's motives for listening to a speech to inform?

A. Motives are too obscure to worry about. B. Some people might have a "because-motive" and some might have an "in-order-to" motive based on previous experience or future goals. C. You can't plan a presentation to inform based on motives. D. All of the above. E. None of the above.

Communication & Mass Media

"To inform my audience about the removal of the Cherokee from their native lands" is an example of a specific purpose statement for a speech about a(n)

A. condition. B. object. C. function. D. event. E. concept.

Communication & Mass Media