Davis frequently trades on the NASDAQ exchange. He has made a commitment to constantly buy and sell the stocks of Ossani & Gautier, an automobile manufacturing company that is listed on the exchange. He competes for customer order flow by quoting the bid price and the ask price for a number of shares. The information given in the scenario indicates that Davis is a(n) _____.
A. market maker
B. accredited investor
C. floor broker
D. proprietary trader
Answer: A
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Karl Lipton is marketing communications coordinator for a major electronics manufacturer. He is assigned with charting out a communications strategy for a new range of mobile phones developed by his company
How will Karl's communications strategy look like over the course of the mobile phones' life cycle?
Clearwater Spa operates on the premise that service quality is the main reason that customers come to the spa, and the attendants are trained to provide excellent service. Despite this, the spa rarely has repeat customers
Clearwater began collecting feedback from customers to find out the reason for this. The management realized that although the customers were happy about the services, they did not like the ambience. What kind of a gap is causing the unsuccessful service delivery in this situation?
Public health campaigns designed to reduce alcoholism, drug abuse, smoking, and obesity are all examples of ________ marketing
A) internal B) social C) organization D) person E) place
A crisis means that in dealing with media, you must establish "battlefield rules" that include all EXCEPT:
A) establish gatekeeper headquarters. B) speculate when you must. C) feed the media beast with verifiable numbers and information. D) try to find something that allows the media to advance the story.