PepsiCo has recognized the significant increase in population diversity within the U.S. soft-drink market. Which one of the following best illustrates the company's integration of this knowledge into its marketing strategy?

A. Ads featuring nostalgic Americana
B. Bonus coupons in Pepsi twelve-packs
C. Ads featuring Hispanic actors and Tejano music
D. Ads in The New Yorker and Reader's Digest
E. Ads aimed at children


Answer: C

Business

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Fill in the blank(s) with the appropriate word(s).

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A. charismatic leaders B. the approaches taken by leaders to effectuate change C. amount of resources directed towards effective change D. followership

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