McDonald’s specially designed Happy Meal box is an example of a(n) ______.
a. Sign
b. Symbol
c. Artifact
d. functional congruence
c. Artifact
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What is true of validity?
A. Validity measures the level of cultural fit. B. Validity can only be measured in one way. C. Validity identifies how free a measurement is from random error. D. Validity cannot be explained using correlation coefficients. E. Validity ensures the fairness of employment practices during selection procedures.
Which of the following terms refers to a franchise in which a manufacturer licenses a dealer to sell its products?
A. gray marketing B. processing plant franchise C. chain-style business D. distributorship
_____ is a guaranteed line of credit in which a bank makes a binding commitment to provide a business with funds up to a specified credit limit at any time during the term of the agreement.
A. A term loan agreement B. A revolving credit agreement C. Trade credit D. Commercial paper
Most American lawyers can give competent advice on foreign marketing regulations and advertising laws
Indicate whether the statement is true or false