Research that employs split cable market tests involves
a. surveys mailed to consumers to assess their purchasing patterns.
b. inspections of sales records to see which products are purchased most.
c. splitting a market into categories of "purchaser" and "non-purchaser."
d. exposing some consumers to advertisements and others to nothing.
Answer: D
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In humans, 3 weeks after conception, a structure known as the _____ forms that will continue to develop into the central nervous system.
A) hindbrain B) cranial nerve C) cerebral vesicle D) neural tube
Cara constantly worries about losing her job, her credit card debt, her kids' performance in school, the ticking noise in her car, her weight, and a host of other things. She is also unable to sleep and is constantly irritated. These problems negatively affect her quality of life. Cara will probably be diagnosed with:
A) panic disorder. B) social phobia. C) obsessive-compulsive disorder. D) generalized anxiety disorder.
Why are many biologists skeptical about the concept of group selection?
a. Classic evolutionary theory proposes that the processes of natural selection operate only at the individual, not the group level. b. Humans have not lived in groups for very long in their evolutionary history. c. Evolutionary theory does not have any interesting in examining the concept of altruism. d. Evolutionary theory believes it does an adequate job of explaining altruism with concepts such as rewards and costs.
According to Redford Williams, hostility is likely to be reduced through which of the following suggestions?
a. Stop mistrusting the motives of others. b. Find ways to reduce how often you feel irritated and angry. c. Learn to be kinder and more considerate. d. All of these are good suggestions for reducing hostility.