Which one of the following is most likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups?

A. Canned peaches
B. Instant coffee
C. Jeans
D. Furniture
E. Soap


Answer: C

Business

You might also like to view...

Which statement is not true?

a. authority refers to an individual's obligation to achieve desired results b. if an employee is given the responsibility for a task, that employee should be given authority to make decisions within the limits of that task c. the level of detail provided to an employee is a function of the employee's position with the firm d. all of the above are true

Business

The benefits sacrificed when one alternative is chosen over another are referred to as:

A. Sacrificial costs. B. Beneficial costs. C. Avoidable costs. D. Opportunity costs.

Business

In process costing, the classification of materials as direct or indirect depends on whether or not they are clearly linked with a specific process or department.

Answer the following statement true (T) or false (F)

Business

Assume S = $42, K = 45, div = 0, r = 0.04, ? = 0.48, and 80 days until expiration. What is the premium on a knock-out put option with a down-and-out barrier of $44?

A) $2.13 B) $3.13 C) $3.47 D) $4.07

Business