Because the timing of a strategic move can be just as important as the choice of move to make, a company's best option with respect to timing of an action is
A. to be the last mover-playing catch-up is usually fairly easy and almost always is much cheaper than any other option.
B. to be a fast follower.
C. to be the first mover.
D. to be a late mover (because it is cheaper and easier to imitate the successful moves of the leaders and moving late allows a company to avoid the mistakes and costs associated with trying to be a pioneer-first-mover disadvantages usually overwhelm first-mover advantages).
E. to carefully weigh the first-mover advantages against the first-mover disadvantages and act accordingly.
Answer: E
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