Which of the following words could be registered as a trademark?
a. Crunchy peanut butter.
b. Low-fat peanut butter.
c. Green peas.
d. yStar peanuts.
d
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Indicate whether the statement is true or false
A 16-year-old goes to a used car dealership and pays $2,000 cash to buy a car off the lot
a. assuming no fraud by the dealer, and that the car is really worth about $2,000, the contract is valid b. the dealer realizes that the car is worth more than $2,000, so he can void the contract and insist on the car back c. the 16-year-old can bring the car back the next day and demand his money back (less damages) because the contract is voidable d. the parents of the 16-year-old cannot try to get the money back for the car because parents are responsible for providing their children with necessities e. none of the other choices
Jerome stopped at Brewster's and purchased a chocolate ice cream cone. As he was exiting the store, the cone developed a leak and dripped ice cream all over his expensive suit. At that point, he swore to never buy Brewster's ice cream again. In terms of the messages that stakeholders receive, Jerome received a(n) ________ message.
A. service B. unplanned C. planned D. functional E. product
________ involves creating, maintaining, and enhancing long-term relationships with customers that result in exchanges of information.
A. Market exchange B. Creative partnering C. Relationship marketing D. Strategic collaboration E. Transactional marketing