Stromm Inc is a leading manufacturer of electronic appliances. The company has recently invented an air conditioner that consumes much less power than competing offerings and wants to create a hype for the new product
What marketing strategies can the company use to make the product a talking point?
The company can use buzz and viral marketing to initiate word of mouth. Buzz marketing generates excitement, creates publicity, and conveys new relevant brand-related information through unexpected or even outrageous means. Viral marketing is another form of word of mouth that encourages consumers to pass along company-developed products and services or audio, video, or written information to others online.
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Which of the following best describes why firms choose to create codes of ethics?
A. Companies must have a written code of ethics in order to conduct interstate commerce in the U.S. B. They allow firms to create a formal set of expectations for employees who may have different sets of personal values. C. Because most people will not behave ethically without a written set of guidelines. D. Codes of ethics protect firms against lawsuits that may be filed due to corporate fraud.
Pushing (a product through a channel) means using normal promotion efforts to help sell the whole marketing mix to intermediaries.
Answer the following statement true (T) or false (F)
A finding by a court that a manager's decision had a rational business purpose does not necessarily protect the manager from a finding that he breached a duty of care.
Answer the following statement true (T) or false (F)
A continuous probability distribution represents a random variable having an infinite number of outcomes which may assume any number of values within an interval
Indicate whether the statement is true or false