A decentralized approach to organizing for international advertising should be adopted when a company can use standardized advertising.
Answer the following statement true (T) or false (F)
False
Complete centralization is likely when market and media conditions are similar from one country to another, when a company has only one or a few international agencies handling all of its advertising, when a company can use standardized advertising, or when it desires a consistent image worldwide.
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Although a reasons-first approach and tactful tone preserve friendly relations with customers, these techniques are not useful for bad-news messages inside an organization
Indicate whether the statement is true or false
If a wholesale manufacturer gets a retail outlet for its goods through merger, this is a horizontal merger
a. True b. False Indicate whether the statement is true or false
Inexpensive and inflexible transportation modes tend to
A) perform poorly. B) perform very poorly when plans change. C) perform well when everything goes as planned. D) all of the above
In making product mix decisions under constraining factors, which of the following is the key to choosing the product type to be maximized?
A) revenue per unit B) contribution margin per unit of product C) contribution margin per unit of the constraint D) gross profit per unit using traditional costing