Gertrude is preparing to give a speech to her fellow employees at the Xenon Corporation intended to get them excited about potential new projects for the company. The corporation has a low-context culture with a high tolerance for uncertainty. This being the case, how can she best match her speech to her audience's cultural expectations?

A. Provide a detailed message while using subtlety and nonverbal cues to smooth over potentially controversial news.
B. Avoid too many specifics and rely instead on body and language tone of voice to convey her message.
C. Speak directly to the point, without dwelling too much on details.
D. Say what she means directly, and offer detailed, concrete examples.


Answer: C

Communication & Mass Media

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The justification or reasoning that a speaker uses to connect evidence with the claim is __________.

A. An argument B. A warrant C. A qualifier D. The grounds

Communication & Mass Media

The chairman of Essar Steels, who is a devout Jain, wants to help medical researchers come up with a cure for Lou Gehrig's disease as she lost her brother to the disease at a very young age. Taking what step would best suit her needs, and why?

a) She should set up a foundation; as she can start it with her own money and the earnings from the investments made with that money can go to promising research projects such as grants b) She should create a religious group; as that would spread the message of Jainism, and she can also give charity to the research projects under the same banner c) She should set up a trade group; as organizations involved in the same research can come under one umbrella and benefit from each other's knowledge d) She should set up a professional association; as different researchers in the same field can come under one umbrella and benefit from each other's progress.

Communication & Mass Media

Of the six listening pitfalls mentioned in Chapter two, which two do you find yourself engaging in most? How can you avoid these pitfalls?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

In qualitative research, research questions:

A. are quite similar to research questions for quantitative research. B. usually ask "how" or "what." C. provide the researcher with a focus. D. give the researcher considerable latitude. E. all but A.

Communication & Mass Media