Professor Martinez always throws paper and soft drink cans into the garbage. Based on research related to water conservation (e.g., Dickerson et al., 1992), how might he be encouraged to recycle?
a. Give him information about what can and cannot be recycled.
b. Have him lecture to his students about recycling, and then make him aware of his own behavior.
c. Point out that it is in his own self-interest to recycle.
d. Put signs on recycling bins to make them stand out.
Answer: B
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