Outside marketing research companies hired to supply marketing research data are called ________
A) horizontal suppliers
B) vertical suppliers
C) external suppliers
D) internal suppliers
E) full-service suppliers
C
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Which of the following refers to expenses other than the purchase price that are associated with the acquisition and use of a product?
A) fixed costs B) ownership costs C) variable costs D) differentiation costs E) opportunity costs
Corner Market sells groceries. Delite Food & Drug Store sells groceries and fills prescriptions. The chief responsibility to prevent unsafe food and drugs from being sold rests with
a. the Consumer Product Safety Commission. b. no single federal agency. c. the Federal Trade Commission. d. the Food and Drug Administration.
Your new firm is operating in an all-cash environment without taxes. You sold $1,000 of inventory for three times the amount you paid for it
If this was the only transaction, which of the following would most closely match the entries on your income statement? A) Revenues = $1,000, expenses = $1,000, profit = $0 B) Cash increases by $3,000, inventory decreases by $1,000, and retained earnings increases by $2,000. C) Revenues = $3,000, expenses = $0, profit = $3,000 D) Revenues = $3,000, expenses = $1,000, profit = $2,000
Using the needs approach to determine the amount of coverage looks from the perspective of the
A) policy owner. B) named insured. C) beneficiary. D) salesman.