Credibility refers to how trustworthy, intelligent, knowledgeable, and/or skilled the listener(s)/receiver(s) perceives the speaker (sender) to be.

a. true
b. false


Ans: a. true

Communication & Mass Media

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When you use the statements of an ordinary person other than yourself in your speech, you are using _____ testimony.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Kinesthetic sensory appeals refer to body motion, speed, or

direction. Indicate whether the statement is true or false

Communication & Mass Media

What PR strategy did No Boston Olympics successfully employ to make their case to the citizens of Boston?

a. social media b. newspaper ads c. focused messaging d. Facebook groups

Communication & Mass Media

What is a goal of research in preparation for a speech?

A. looking into listeners' backgrounds B. thinking about your ethos C. setting a purpose for the speech D. making ideas pertinent to the audience

Communication & Mass Media