"Every time we get consultants in here, they pass out some goofy questionnaire that has no meaning to us at all. Why don’t they bother to personalize it, at least a little?” asks Ray Dient, head of emergency systems. You are discussing the possibility of beginning a systems project with Pohattan Power Company (P P C) of Far Meltway, New Jersey
a. What steps will you follow to customize a standardized questionnaire?
b. What are the advantages of adapting a questionnaire to a particular organization? What are the disadvantages?
a. Steps to follow to personalize a standardized questionnaire are:
(1) Rewrite the questions to reflect the business terminology and respondents’ language usage.
(2) Test some sample questions on a pilot group.
(3) Respondents are asked to pay particular attention to the appropriateness of the wording, and be given the opportunity to change any wording which may be inappropriate.
b. The advantages of adapting a questionnaire to a particular organization is that it will be much more appropriate in context and thus be more effective. Some of the disadvantages include the time involved to personalize it and the cost factor.
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