Joshua was a psychology major in college, and now he works for an ad agency. His boss tells him to create a type of ad that would be most believable. Joshua remembers from General Psychology 101 that
a. giving a direct, one-sided appeal to the consumer is best.
b. one-sided appeals never work.
c. two-sided appeals always work.
d. two-sided product claims are the most believable.
D
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Researchers find that people who are high in _______ typically achieve more than the average person
A. affect intensity B. dispositional optimism C. social anxiety D. emotional expressiveness
_________ is to top-down as __________ is to bottom-up
a. Fast; slow b. Vertical; horizontal c. Knowledge-driven; data-driven d. Perception; memory e. Hierarchy; network
Despite its dangers, a young man continues to take cocaine because of the feelings of euphoria it produces for him. This powerful arousal of his nervous system is probably due to cocaine's ability to ________
a. inhibit enzymes that break down neurotransmitters b. block the receptor sites for neurotransmitters c. increase the release of dopamine d. allow excess amounts of dopamine to accumulate in the synapses
Maricella has always been drawn to the saying "Absence makes the heart grow fonder," and she decides to incorporate this saying into her research project. Maricella is trying to define absence in a way that can be empirically tested. She is attempting to find an appropriate __________.
A. hypothesis B. operationalization C. double-blind study D. theory