When ConAgra learned that many mothers switched to time-saving meals and snacks when school started, it launched its "Seasons of Mom" campaign to help grocers adjust to seasonal shifts in household needs
Which of the eight possible actions to improve the quantity and quality of its marketing intelligence yielded this insight?
A) Train and motivate the sales force to spot and report new developments.
B) Motivate distributors, retailers, and other intermediaries to pass along important intelligence.
C) Hire external experts to collect intelligence.
D) Network internally and externally.
E) Set up a customer advisory panel.
B
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The amount of deposits in transit is included on the bank statement as a(n)
A) deduction from the balance per the company's books B) deduction from the balance per bank statement C) addition to the balance per bank statement D) addition to the balance per company books
The parties to a criminal trial are the government and the defendant
Indicate whether the statement is true or false
Which of the following is NOT a benefit of being a sole proprietorship?
A) starting up the business with ease B) making all your own decisions C) keeping all the profits D) paying no income taxes E) ending the business with ease
All of the following are important in preparing for a successful informational interview EXCEPT ________
a. researching the company b. preparing a list of questions c. asking for about an hour of time d. following up