________ is the degree to which a study based on a sample applies to a universe of generalizations
A) Validity
B) Generalizability
C) Reliability
D) None of the above
Answer: B) Generalizability
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Who are typical members of continuous improvement teams?
A. Workers and supervisors B. Supervisors and managers C. Managers and agents representing competitors D. Managers and outside suppliers E. Customers and suppliers
Strategic planning:
a. should be an annual exercise. b. should not be influenced by managerial intuition. c. should be done independently by company shareholders. d. should be based on creativity.
Assume that there are 150,000 people in a target market, and over a four-week period, 37 percent of them watch a television ad for toothpaste. What is the reach for the toothpaste ad?
A. 40,541 B. 55,500 C. 4,054 D. 5,550,000 E. 5,550
According to the text, a warehouse location strategy that proposes locating a warehouse closest to the sources of supply is referred to as:
a. Market positioned strategy b. Supply positioned strategy c. Product positioned strategy d. Intermediately positioned strategy