Compare and contrast the ideal customer at the Toy Warehouse and Diamond Toys. How did the targeted customer affect their marketing strategies?
What will be an ideal response?
The Toy Warehouse’s ideal customer was a middle-class white mother.They sought to create a fun atmosphere and all advertising was directed at middle-class families. The “child” imagined by the Toy Warehouse’s corporate office was thus middle-class and college-bound, from a traditional family where the mother did not work for pay but did all the shopping. Children were expected to have their own ideas about what they want. The ideal customer at Diamond toys was a member of the bourgeoisie in need of professional consultation on his or her purchases. Children were much less central to the marketing agenda. Although they were the intended consumers of most of the merchandise, they were treated more as pampered and coddled pets than as willing and engaged buyers.
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One of the main differences between the Western and Soviet foreign-aid system is that:
a. under the Soviets, loans could be repaid over an indefinite period b. under the Western system, loans could be repaid in the form of traditional exports c. under the Soviets, loans could be repaid in local currencies d. under the Western system, loans have to be repaid in 5 years
Who among the following individuals achieved intergenerational mobility?
What will be an ideal response?
According to Elijah Anderson's research, the "code of the street" defines life in poor neighborhoods. What does he mean by the term?
A. a dysfunctional community B. an unstructured community C. a crime-ridden environment D. an alternative social structure
According to Erik Erikson, after stealing a snack, a child in the preschool stage is now capable of ___________.
a. feeling guilty about stealing based on not living up to what others expect b. happily enjoying the cookie simply because it tastes good c. sharing it with a friend d. blaming the act on someone else