Why are marketers interested in consumers' levels of disposable income?

A. It accurately predicts future buying power.
B. It increases current buying power.
C. It is what is left after taxes and savings to buy luxuries with.
D. It is a ready source of buying power.
E. It is essential for forecasting future business trends.


Answer: D

Business

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When analyzing the "T" in SWOT analysis, a manager might take note of   

A. the firm's cash flow problems. B. a competitor's new product. C. employee absenteeism. D. strong corporate culture. E. high service levels.

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Answer the following statement true (T) or false (F)

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As a general rule, a promise must be supported by consideration. Which of the following is an exception to the rule and can be enforced without the support of consideration??

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Business