A key difference between PR and advertising is that PR
A) always pays for the placement of its messages.
B) controls what the media will do with a message.
C) is an upper-level management activity.
D) is always acting in a purely reactive role.
Answer: C
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One of the unique qualities of this textbook is its focus on how a person's __________ affects his/her interpersonal communication
Fill in the blank with correct word
To adapt with virtual audiences, you should not:
a. use presentational aids. b. address uninformed, apathetic, and oppositional audiences who may view your speech virtually. c. say anything to one specific audience that you would not want to broadcast to a wider audience. d. use an attention getter to pique curiosity.
Suppose your group suggests having a meeting on Saturday morning in order to finish up work on an important project. Nicole seems upset. You want to understand how she feels about the proposed meeting. When she explains her concerns, you should listen to
a) hear. b) understand. c) remember. d) interpret. e) evaluate.