Which of the following statements about providing customers with service quality is true?

A. All customers will be profitable in the long run; therefore, each is deserving of quality service
B. The same services marketing strategy should be used with all customers
C. All customers are worth attracting and keeping through the use of service quality
D. Links exist among customer satisfaction, service quality and increased purchases
E. All customers must be provided the same superior quality of service


Answer: D

Business

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Answer the following statement true (T) or false (F)

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