_____ create profiles on people based on aggregated data from public records such as business directories and social media networks.
a. Data brokers
b. Yellow pagers
c. Data miners
d. Drill-down analysts
a. Data brokers
Data brokers are companies that create profiles on people based on aggregated data from arrest records, business directories, phone directories, social media networks, Web sites (including browsing histories), online product registration forms, credit card purchases, and other public records. Some data brokers have detailed profiles on tens of millions of consumers, which they then sell to each other, to advertisers, to the government, and even to individuals—typically without our direct knowledge.
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