Which statement is true about using factor analysis to create spatial maps?

A) By factor analyzing the data obtained using attribute-based approaches, one could derive, for each respondent, n factor scores for each factor, one for each brand.
B) The dimensions would be labeled by examining the eigenvalues.
C) Discriminant weights can be used to label the dimensions.
D) Both A and B are correct.


A

Business

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Indicate whether the statement is true or false.

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