Which of the following statements is true about sampling?
A) Sampling is a type of price-oriented promotion.
B) A sampling program may not target the right potential customers.
C) Sampling is inexpensive.
D) Sampling is less effective than coupons.
B
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________ is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey
A) Precoding B) Pretesting C) Sampling D) Encoding E) Consolidation
A conclusion should NOT
a. be memorable. b. keep the audience engaged. c. take the audience by surprise. d. reinforce the goals of your speech.
Which role of marketing research helps address "what if" questions?
a. Predictive b. Diagnostic c. Prescriptive d. Descriptive
The term passed by referenceimplies that the value is copied from the actual parameter to the formal parameter.
Answer the following statement true (T) or false (F)