In using crowdsourcing as a means to integrate the customer into the value chain, there are some perils to consider. Which of the following is not related to crowdsourcing perils?
A. asking for consumer input when demand is highly uncertain
B. eroding a low-cost competitive advantage of the firm
C. repeatedly getting feedback from the same customer
D. giving customers the opportunity to tarnish the company brand
Answer: B
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Which of the following is a challenge of marketing through online social networks?
A) Results are hard to measure. B) Users seldom have control over the online social networks. C) Most existing networks are already controlled by major corporations and therefore do not favor competitors. D) It is difficult to get the approval of the online advisory board to post an ad in a social network. E) Marketing via online social networks is expensive and time-consuming.
________ would be LEAST likely to use supporting salespeople.
A. Producers of consumer staples B. Merchant wholesalers of installations C. Producers of business accessories D. Supermarkets E. Producers of prescription drugs
In a local university, 40% of the students live in the dormitories. A random sample of 80 students is selected for a particular study. The probability that the sample proportion (the proportion living in the dormitories) is at least 0.30 is
a. 0.4664 b. 0.9328 c. 0.9664 d. 0.0336
The before-tax cost of debt, which is lower than the after-tax cost, is used as the component cost of debt for purposes of developing the firm's WACC
a. True b. FalseIndicate whether the statement is true or false