Consists of marketing techniques that use pre-existing social networks to produce increases in brand awareness or sales

Fill in the blank(s) with the appropriate word(s).


Viral advertising

Communication & Mass Media

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In the ________ technique, a facilitator introduces a topic or an issue and then asks the group members to discuss it any way they choose.

A. RISK B. focus group C. PERT D. brainstorming E. buzz group

Communication & Mass Media

Choose one of these terms and define it four different ways. Label the four different definitions. • Credibility • Democracy • Love

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Cesar's specific purpose for his classroom informative speech is "To inform my audience how to load apps onto their cell phones." According to your textbook, are there any flaws in Cesar's specific purpose?

A. Yes. Cesar's specific purpose should have been expressed as a complete sentence. B. No. Cesar has a strong specific purpose statement. C. Yes. Cesar's specific purpose is too trivial for this audience. D. Yes. Cesar's specific purpose contains more than one distinct idea. E. Yes. Cesar's specific purpose is too technical for this audience.

Communication & Mass Media

____________________ define where a person stops and the rest of the world begins

Fill in the blank(s) with correct word

Communication & Mass Media