Dave is a part of the strategic retail planning process in his organization. He has defined the business mission. Which of the following steps is most likely Dave's next stage in the strategic planning process?
A. Conduct a SWOT analysis.
B. Develop a retail mix to implement strategy.
C. Evaluate performance and make adjustments.
D. Establish specific objectives and allocate resources.
E. Evaluate strategic alternatives.
Answer: A
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